Every once in a while, an article comes out that declares that traditional retail — or brick-and-mortar retail — is finally dead, with claims about how retail spaces simply can’t keep up with price-matching, easy and fast delivery, and better online prices. But retail isn’t dead; it’s simply changing. In the first four months of 2017, retail sales rose 3.6% in comparison to the same period in 2016. Thousands of stores have been closing, but not because retail is dead. It’s because retail is changing, and those stores have not been able to keep up with changes in customer interests, expectations, and tastes.
Businesses like Time After Time Watch Sales and Repair franchise are staying the course because of their innovative nature. Time After Time continues to see success because it has adapted to a changing retail market, values customer service, and has customer trust and loyalty.
Customers Want Immediate Satisfaction and Customer Service
Traditional retail stores like Time After Time exceed at something that online stores don’t have. It’s the experience of going to a store and experiencing the environment – and the customer service. With 20 watch retail stores in the marketplace, Time After Time has perfected its customer service and caters to meet shoppers’ needs. With new inventory and knowledgeable sales representatives, the stores see plenty of foot traffic and repeat customers.
The Importance of Brand Recognition and Customer Loyalty
It is difficult to overstate the importance of service and story. Brand recognition and customer loyalty are two powerful driving forces in retail, and companies are doing it well when they are building a narrative around their brand, just like Time After Time. People recognize them as experts in the products they sell, and people are more likely to buy from someone they trust. Time After Time is an expert in watches sales and watch repair, and their customers know this and trust this.