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Watch vs. Jewelry Sales: Why Time After Time Excels

Establishing a watch or jewelry business can be an invigorating time, but it can also be a little daunting. You need to find product categories that you can sell, figure out which brands to stock based on what’s on trend and popular in your area, locate a storefront with plenty of foot traffic, secure a lease to said space, develop your knowledge about your products, master the logistics surrounding how to open a jewelry store or watch business, and ensure you will be able to drive business in both busy seasons and downtimes.

While these can be exciting challenges, they can also feel overwhelming, especially if you’re doing everything on your own. Luckily, if you’re interested in the watch market over a standard jewelry operation, Time After Time offers the perfect solution. Explore the following reasons why opening a watch sales and repair franchise makes more sense than owning a jewelry franchise in today’s market.

Start a watch sales and repair franchise in a niche that is here to stay

First things first: Why should you sell watches? The projections look good for the watch industry. Smartwatches, which were once seen as a primary threat, are now on a decline. After all, consumers already have multiple devices that can carry out seemingly endless tasks; they don’t really need a watch that can perform those functions, too. Many consumers just want a simple, stylish watch that tells time.

A watch business offers more revenue streams than a jewelry franchise

A comprehensive watch sales and repair franchise concept like Time After Time offers a viable alternative for periods when watch sales are low. There’s no pretending the market isn’t always in flux; that’s simply how economics works. Sometimes sales are up, and sometimes they struggle. When people have more disposable income, they buy watches, and when they have less money, they get their watches repaired. By offering both services with a Time After Time franchise, you adopt a business model that is more robust than the standard jewellery franchise model, which tends to rely heavily on product sales.

Why work with Time After Time versus starting a jewelry franchise?

Time After Time began as a single shop in 1992 and has grown into the business it is today with 20 total store locations. Having already gone through the paces several times, our team can coach you through the steps required to expand your business. We will start by helping you search for and secure the perfect mall retail location, then train you in our standard retail, watch repair and business operations. After assessing the demographics in the area, we will help you settle on the right brands to stock within your market. With all of this assistance, and your own savvy business sense, you will soon be ready to embark on an exciting new adventure in watch sales and repair franchise ownership opportunity.

If you’re interested in becoming a part of the fashion retail industry with a Time After Time watch sales and watch repair franchise, contact us now to get started.

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